July 10, also known as 7/10 in America, marks the observance of International Oil Day. This commemoration, established in 2012, complements the traditional 420 festivities. The significance of 7/10 lies in its numerical resemblance to the word ‘OIL’ when read upside down. The genesis of 710 likely stems from the 710 Cup, a festival dedicated to celebrating cannabis oil and concentrates. Unlike the half-century-old 420 celebration, 710 is relatively young.